Product Management

Product analysis is the process of evaluating a product or service in order to understand its characteristics, features, and performance. Product analysis can be used to identify strengths and weaknesses, assess market potential, and inform product development and marketing efforts.
Product analysis can be carried out in a number of ways, including through market research, customer feedback, and testing. Some common methods of product analysis include:
Competitive analysis: evaluating a product in relation to its competitors to understand its relative strengths and weaknesses
SWOT analysis: identifying a product’s internal strengths and weaknesses, as well as external opportunities and threats
Benchmarking: comparing a product to similar products in order to understand its performance relative to industry standards
Customer surveys: gathering feedback from customers to understand their perceptions and experiences with the product
Product testing: evaluating the performance, durability, or other characteristics of a product through controlled testing
Product analysis can help businesses to identify areas for improvement, target specific market segments, and develop effective marketing and sales strategies.
The product groups that are planned to be sold should be evaluated in detail. Evaluation criteria for each product may differ.

Category analysis is a market research technique that involves analyzing a particular product or service category in order to understand its characteristics, trends, and opportunities. Category analysis can be used to assess the potential of a particular product or service, identify target market segments, and inform marketing and sales efforts.
Category analysis typically involves gathering and analyzing data on a variety of factors related to the product or service category, including market size, growth rates, customer demographics, and competitive landscape. It may also involve gathering and analyzing data on the performance and characteristics of specific products or services within the category.
Category analysis can be carried out through a variety of methods, including market research, customer surveys, and data analysis. It can be helpful for businesses that are considering entering a new product or service category, or for businesses that are looking to expand their offerings within an existing category. By understanding the characteristics and trends of a particular category, businesses can make informed decisions about their product or service offerings and how to market and sell them.
In e-commerce, categorical analysis is required before entering the market. There may be differences between the categories, both in the marketplace and in the legislation. Many marketplaces have commission differences between categories. Our profitability may be affected due to categorical errors, and it may even cause us to lose in low profit margin products.

Competitor analysis is the process of evaluating the strengths and weaknesses of a company’s competitors in order to identify opportunities and threats. Competitor analysis can be an important tool for businesses that are looking to improve their competitive position in the market.
There are a number of ways that companies can conduct competitor analysis, including through market research, customer surveys, and analysis of financial and performance data. Some common methods of competitor analysis include:
SWOT analysis: identifying the strengths, weaknesses, opportunities, and threats of a company’s competitors
Porter’s Five Forces analysis: evaluating the competitive forces in a market and the impact they have on a company’s ability to compete
Benchmarking: comparing a company’s performance to that of its competitors in order to identify areas for improvement
Customer surveys: gathering feedback from customers on their experiences with a company’s competitors
Competitor analysis can help businesses to identify areas where they have an advantage over their competitors, as well as areas where they may be at a disadvantage. It can inform strategies for improving a company’s competitive position in the market.
One of the most important analyzes to be done when entering the market is competitor analysis. Competitor Analysis is extremely important in terms of where we will position our products. It allows us to identify the pros and cons of our competitors and use these points against us. It is an analysis that should also be done in R&D studies. It helps us to make SWOT Analysis more accurate and effective.

Market analysis is the process of evaluating the characteristics of a particular market in order to understand its size, growth potential, and competitive landscape. Market analysis can be an important tool for businesses that are looking to enter a new market, expand their operations, or improve their competitive position.
There are a number of ways that companies can conduct market analysis, including through market research, data analysis, and competitive analysis. Some common methods of market analysis include:
Industry analysis: evaluating the overall size, growth potential, and trends of a particular industry or market
SWOT analysis: identifying the strengths, weaknesses, opportunities, and threats of a particular market or industry
Porter’s Five Forces analysis: evaluating the competitive forces in a market and the impact they have on a company’s ability to compete
Customer analysis: understanding the needs, preferences, and behaviors of the target customer base
Competitor analysis: evaluating the strengths and weaknesses of a company’s competitors in order to identify opportunities and threats
Market analysis can help businesses to identify market trends, understand their target customers, and develop effective strategies for success in a particular market.
Market Analysis is one of the most widely used analyses. It helps you understand the Customer and Target market. It is one of the analyzes that must be done before starting the sale.
Market analysis must answer the following questions:
Who are my competitors?
Who are my potential customers?
What is the target market volume?
How much are customers willing to pay for the product?

Keyword analysis is the process of evaluating the popularity and effectiveness of specific keywords or phrases in relation to a particular topic or industry. Keyword analysis is often used in the context of search engine optimization (SEO), which involves optimizing a website or online content in order to rank highly in search engine results.
Keyword analysis typically involves researching and identifying relevant and popular keywords or phrases that are related to a particular topic or industry. This can be done through a variety of methods, including analyzing search data from search engines, conducting customer surveys, and evaluating the performance of competitors’ websites.
Keyword analysis can help businesses and marketers to identify the keywords and phrases that are most likely to be used by their target audience when searching for products or services online. By including these keywords and phrases in their website content and other online materials, businesses can improve their visibility in search results and attract more qualified traffic to their website.
Our keywords are precious for us. Our lists are positioned within the framework of the keywords we have determined. Customers can reach our products as a result of the keywords they search for in the marketplace. The better our keywords are analyzed and used with the right techniques on the product page, the more customers coming to our products will increase and the conversion rate of their purchases will increase in the right proportion.
The determined keywords must be supported by advertising activities. The customers we attract to our page from the determined keywords and the purchases they make allow us to rank higher in the relevant keywords in the marketplace algorithms.

Photos are an important aspect of e-commerce, as they can help to attract and engage customers, showcase products and services, and communicate information about the business. Here are some key ways in which photos can be important in e-commerce:
Attracting attention: Photos can help to catch the eye of potential customers and draw them in to browse a website or product page.
Showcasing products: Photos are a key way to show off products and give customers a sense of what they are like. High-quality product photos can be particularly important in e-commerce, as customers cannot physically interact with the products in the same way they can in a brick-and-mortar store.
Communicating information: Photos can be used to communicate important information about a product or service, such as its size, color, features, and benefits.
Enhancing credibility: Professional-quality photos can help to enhance the credibility and perceived professionalism of a business, which can be particularly important in e-commerce where customers may not have the opportunity to physically visit a store or meet the business in person.
Overall, photos can be a powerful tool for e-commerce businesses, helping to attract and engage customers, showcase products and services, and communicate important information about the business.
In online sales, the most important subject of the customers is the photographs. The more successful our photos are, the higher the purchase conversion will be. Marketplaces have their own photographic requirements. Photographs must be taken and arranged specifically for the marketplaces. Since the photos will be used for online sales, they should be of good quality and take up optimum space. The photos should reflect the products realistically and should focus on the points that need to be emphasized.
We need photos both in product photos, in A+ Contents and in our Store. Before the photo shoot, a detailed study should be done and shooting should be done for the purpose.

A+ Content is a feature offered by Amazon that allows sellers to create enhanced product listings with additional content and media. A+ Content is designed to provide customers with more information about a product and help them make informed purchasing decisions.
A+ Content is available to sellers who are enrolled in Amazon’s Brand Registry program and meet certain eligibility requirements. To create A+ Content, sellers can use a variety of tools and templates provided by Amazon to create custom content, including text, images, and videos. A+ Content can include product descriptions, features, benefits, technical specifications, customer reviews, and other information.
A+ Content is displayed in a separate area on a product’s detail page, below the product’s main listing. It is intended to supplement, rather than replace, a product’s main listing, and can help to increase the visibility and perceived value of a product.
A+ Content is one of the most valuable tools provided by Amazon to Sellers with a Brand Registry in the product promotion section. It allows us to diversify our product details with visuals. Our competitors’ products are located under our product promotion, and it considerably extends the time for customers to reach competitor products. After reviewing A+ Content, many customers go to the product purchasing part and buy our product before reaching competing products. A+ Content is one of the most important tools to increase the purchase conversion rate.

A+ Content is a feature offered by Amazon that allows sellers to create enhanced product listings with additional content and media. A+ Content is designed to provide customers with more information about a product and help them make informed purchasing decisions.
A+ Content is available to sellers who are enrolled in Amazon’s Brand Registry program and meet certain eligibility requirements. To create A+ Content, sellers can use a variety of tools and templates provided by Amazon to create custom content, including text, images, and videos. A+ Content can include product descriptions, features, benefits, technical specifications, customer reviews, and other information.
A+ Content is displayed in a separate area on a product’s detail page, below the product’s main listing. It is intended to supplement, rather than replace, a product’s main listing, and can help to increase the visibility and perceived value of a product.
A+ Content is one of the most valuable tools provided by Amazon to Sellers with a Brand Registry in the product promotion section. It allows us to diversify our product details with visuals. Our competitors’ products are located under our product promotion, and it considerably extends the time for customers to reach competitor products. After reviewing A+ Content, many customers go to the product purchasing part and buy our product before reaching competing products. A+ Content is one of the most important tools to increase the purchase conversion rate.

A Store on Amazon is an online storefront on the Amazon marketplace that allows businesses to create a personalized and branded shopping experience for their customers. A Store on Amazon can be created by sellers who are enrolled in Amazon’s Brand Registry program and meet certain eligibility requirements.
A Store on Amazon allows businesses to showcase their products and brand in a centralized location, making it easier for customers to discover and browse their offerings. A Store on Amazon can include a variety of features and tools, such as customizable landing pages, product listings, and promotional banners.
Creating a Store on Amazon can be a useful way for businesses to improve the visibility and credibility of their products on the Amazon marketplace. It can also help businesses to better engage and connect with their customers, and to differentiate themselves from other sellers.
The Store is one of the most valuable tools provided by Amazon to Brand Registered sellers. There are many aspects to consider when creating stores. It is recommended that we design our store for our target audience and use the drafts provided by Amazon in our store.
When we direct customers to our store, we must provide them with a quality store experience and convey our product range to the customer in the most accurate way as soon as possible.

Product improvement is the process of making changes or enhancements to a product in order to improve its performance, functionality, or other characteristics. Product improvement can be an ongoing process that involves ongoing analysis and evaluation of a product, and the implementation of changes or improvements based on customer feedback, market research, and other data.
There are many different ways that a product can be improved, depending on the specific needs and goals of the business. Some common strategies for product improvement include:
Adding new features or functionality: This can help to make a product more appealing to customers and increase its value.
Improving performance: This can involve making changes to the product’s design or materials in order to increase its efficiency or durability
Reducing costs: This can involve finding ways to make the product cheaper to produce or distribute, which can help to make it more competitive in the market.
Enhancing the user experience: This can involve making changes to the product’s design or functionality in order to make it easier or more enjoyable to use.
Overall, product improvement can be an important part of any business’s strategy, as it can help to keep a product competitive and relevant in the market, and increase customer satisfaction and loyalty.
The development of our products for e-export is of vital importance. As a result of detailed analyzes, products, packages and parcels may need to be redesigned. One of our biggest costs in E-Export is the logistics cost. Minimizing logistics costs is very important to increase our profitability.
The features sought in the products may vary from country to country for the target audience. As a result of detailed analyzes, it may be necessary to develop or change the products according to the target country and target audience.

GS1 barcode is a standardized system for identifying and labeling products using barcodes. GS1 stands for “Global Standards 1,” and the GS1 barcode system is used in many countries around the world to identify products for the purposes of tracking, inventory management, and supply chain management.
GS1 barcodes are made up of a series of vertical lines and spaces that encode specific information about a product. This information is typically encoded using the GS1-128 barcode standard, which is a variant of the Code 128 barcode standard. The GS1-128 barcode standard
allows for the encoding of a variety of data, including product identification numbers, lot numbers, expiration dates, and other information.
GS1 barcodes are used by many different types of businesses, including manufacturers, retailers, wholesalers, and logistics companies. They can be scanned using a barcode reader or scanner, and the encoded information can be used to track and manage the movement of products through the supply chain.
Our product barcodes are unique to us and must be obtained and registered through institutions with worldwide validity. One of the issues that many sellers ignore is the correct use of barcodes. Our lists due to the use of incorrect barcodes may be closed, and our product investments may be wasted. Therefore, the correct use of barcodes is indispensable for our products.