Account Management

Account Management refers to the process of managing an Amazon seller account, which involves managing inventory, pricing, order fulfillment, customer service, and marketing. In other words, it’s the process of ensuring that a seller’s products are listed, sold, and delivered to customers in a timely and efficient manner.

Product listing on Amazon refers to the process of creating a listing for a product on the Amazon marketplace. A product listing on Amazon includes information about the product, such as its name, price, availability, and descriptions, as well as photos and other media. Product listings on Amazon are created by sellers who want to offer their products for sale on the platform.
The first step to start selling on Amazon is the creation of our product lists. Product listings should be made by experienced people. Mistakes made in the created lists can sometimes be irreversibly permanent.
When listing our product, correct information should be given and a clear language should be used. The title, product descriptions and bullet points should be prepared within the framework of the determined keywords.
The main factor in indexing our product on Amazon and reaching customers is the keywords we use in our product lists.
Creating a product listing on Amazon involves several steps, including:
Selecting a product category: The first step in creating a product listing on Amazon is to select the appropriate category for the product. This will determine where the product will be listed on the Amazon marketplace and help customers find it.
Entering product details: Next, sellers will need to enter detailed information about the product, including its name, price, and description. They will also need to upload photos and other media to showcase the product.
Setting up fulfillment options: Sellers will also need to choose how they want to fulfill orders for their products. This can include using Amazon’s fulfillment service, known as Fulfillment by Amazon (FBA), or handling fulfillment themselves.
Publishing the listing: Once all of the required information has been entered and the listing has been reviewed and approved by Amazon, the seller can publish the listing and make the product available for sale on the platform.
Product listings on Amazon are an important way for sellers to showcase their products to potential customers and make them available for purchase.

After your products are ready, shipping planning should be done. Shipping and sales planning can be done as Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). In the FBA method, products are sent to Amazon’s fulfillment centers and Amazon distributes them to other warehouses in the country for faster and less costly delivery of products to customers. Customers see products with the PRIME label and can purchase with fast delivery and free shipping. Customers prioritize product offers that have a prime label and are sent by Amazon. One of the biggest reasons for this is the trust Amazon has provided to the customer. In addition, product lists sold with the FBA method are higher in the ranking compared to the competitors selling with the FBM method.

Stock management is the process of managing the flow of goods in and out of a business, in order to ensure that the right products are available when needed and that they are stored and handled efficiently. Stock management involves a variety of tasks and processes, including:
Ordering and receiving stock: Stock management involves placing orders with suppliers to restock inventory when necessary and receiving the goods when they arrive at the business.
Storing stock: Stock must be stored in a safe and organized manner, typically in a warehouse or storage area. This may involve using specialized storage equipment, such as shelves, bins, or pallet racks, to store and organize products.
Tracking stock levels: Stock management involves keeping track of how much of each product is on hand, as well as the level of demand for each product. This can be done manually or using specialized software.
Monitoring stock turnover: Stock management involves monitoring the rate at which products are being sold and restocked in order to ensure that there is an adequate supply to meet demand.
Controlling stock levels: Stock management involves taking steps to maintain appropriate levels of stock, such as adjusting the frequency of orders, adjusting the amount of stock ordered, or implementing just-in-time inventory systems.
Stock management is of great importance in online trade. One of the biggest mistakes made in online marketplaces is to be out of stock. When our products are out of stock, our product lists are negatively affected. Shipment planning should be planned in advance along with stock tracking. It is recommended to sell with maximum stock at the optimum level.
Overall, effective stock management can help businesses to reduce costs, improve efficiency, and ensure that they have the right products available when needed to meet customer demand.

Return management is the process of handling returns of products that have been purchased by customers. Return management is an important aspect of e-commerce and retail, as it allows businesses to manage the flow of returned products and ensure that they are handled efficiently and effectively.
Return management typically involves several steps, including:
Receiving and processing returns: When a customer returns a product, it is typically received by the business and processed according to the company’s return policy. This can involve inspecting the product, issuing a refund or exchange, and deciding what to do with the returned product.
Storing returned products: Returned products are typically stored in a designated area or warehouse until they can be processed or returned to the supplier.
Processing returned products: Returned products may need to be inspected, tested, or repaired before they can be resold or returned to the supplier. This can involve using specialized equipment or processes to ensure that the products meet the required standards.
Disposing of returned products: In some cases, returned products may not be fit for resale or return to the supplier. In these cases, the products may need to be disposed of in an environmentally responsible manner.
One of the biggest challenges in online trading is product returns. Returned products may cause unexpected costs to companies. Controlling the products returned through the intermediate warehouses and preparing them for resale minimizes the return losses of the companies.
Overall, return management is an important aspect of e-commerce and retail, as it allows businesses to manage the flow of returned products and ensure that they are handled efficiently and effectively.

Sales analysis and improvement is the process of analyzing sales data and identifying ways to improve the sales performance of a business. Sales analysis involves reviewing data on sales trends, customer behavior, and other factors that can impact sales performance. This can involve analyzing data from a variety of sources, such as sales reports, customer feedback, and market research.
Once data has been analyzed, businesses can use the insights gained to identify opportunities for improvement. This can involve developing and implementing strategies to increase sales, such as:
Improving product offerings: This can involve making changes to existing products or introducing new products that are more appealing to customers.
Enhancing the customer experience: This can involve improving the customer journey, such as by making it easier for customers to find and purchase products, or by providing better customer service.
Upselling and cross-selling: This can involve offering related or complementary products to customers in order to increase sales.
Optimizing pricing: This can involve reviewing pricing strategies and making changes to pricing in order to increase sales and profitability.
It is necessary to analyze our sales at regular intervals, both manually and through software. Since online trade is a dynamic trade, not a stable one, our lists and competitors should be
followed closely. Detailed interpretation and development in the light of analyzes is also extremely valuable for our lists.
Overall, sales analysis and improvement is an important part of any business’s strategy, as it helps to identify and address opportunities for improving sales performance and driving growth.

Project Zero is a program developed by Amazon to help brands protect their intellectual property rights and combat counterfeit products on Amazon’s e-commerce platform.

Through the Project Zero program, brands can use Amazon’s automated tools to identify and remove counterfeit listings of their products on Amazon. The program also allows brands to control their product listings and brand pages, and to report suspected counterfeit products directly to Amazon for investigation and removal.

To participate in Amazon Project Zero, brands must have a registered trademark and be enrolled in Amazon’s Brand Registry program. They must also agree to Amazon’s terms and policies for the program, which include allowing Amazon to remove any listings that are found to be counterfeit or infringing on the brand’s intellectual property rights.

Overall, Amazon Project Zero is intended to provide brands with greater control over their presence on Amazon’s platform and to help prevent the sale of counterfeit products, which can harm both the brand and consumers who may unknowingly purchase low-quality or even dangerous counterfeit goods.

Amazon Transparency is a service provided by Amazon that allows brands to protect their products from counterfeiters and ensure that only genuine products are sold on Amazon’s e-commerce platform.

The Transparency program works by assigning a unique code to each unit of a brand’s product, which is then applied to the product’s packaging or label. Customers can scan the code using the Amazon mobile app to verify that the product is authentic and has not been tampered with.

By using the Transparency program, brands can ensure that their products are not sold by unauthorized resellers or counterfeiters, and can also track the distribution of their products throughout the supply chain. This can help to reduce the incidence of counterfeit products and protect the brand’s reputation.

Participation in the Amazon Transparency program is optional and requires a brand to enroll and pay a fee for each unique code assigned to their products. The program is available to all brands, regardless of their size or level of sales on Amazon’s platform.

Customer service in mother tongue refers to providing customer support and assistance in the language that the customer is most comfortable speaking, which is typically their first language or mother tongue.

Providing customer service in a customer’s mother tongue can help to improve their overall experience and satisfaction with a product or service. It can also help to build trust and rapport with customers, as they are more likely to feel understood and valued when they can communicate in their preferred language.

Companies that provide customer service in multiple languages, including the customer’s mother tongue, often have multilingual support teams or use translation services to ensure that customers can communicate effectively and receive the assistance they need. This can be especially important in global markets where customers may speak a wide variety of languages and have different cultural expectations for customer service.

Pan-European FBA (Fulfillment by Amazon) is a fulfillment service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers and have them shipped to customers across Europe. With Pan-European FBA, sellers can store their products in one or more fulfillment centers within the European Union (EU) and have them shipped to customers in any country within the EU.
Pan-European FBA is designed to make it easier for sellers to reach customers across Europe, and to reduce the complexity and cost of fulfilling orders in multiple countries. It allows sellers to offer customers fast and reliable delivery, as well as a wide range of shipping options, including free delivery for Amazon Prime members.
The pan-European FBA sales method allows you to register and hold VAT and EORI registrations in seven European countries and sell your products on all European marketplaces of Amazon.